I ran across this quote today -- part of an early Apple Computer advertising campaign, specifically a television commercial in 1997. It is reportedly a collaboration between Ken Segall and Rob Siltanen, with input and ultimate approval by then-Apple CEO Steve Jobs. Being a longtime copywriter myself for my corporate clients, I recognize and admire it not only as a thing of beauty and an iconic mantra for innovators and entrepreneurs, but also as an inspiring message for anybody fighting seemingly insurmountable odds.
For all of us who work every day to bring awareness and education to a largely unaware public that unknowingly entrusts its pets to some unethical, incompetent, and downright abusive veterinarians, and for all who have been consistently defamed, attacked, and ridiculed by those same vets, their lawyers, family, friends, and supporters pronouncing us mentally unstable, sick, and yes, crazy, I have only this to say: I'd rather be crazy than a liar. I hope this legendary quote reminds all of us that no matter how insane it sometimes seems to keep fighting, we can never, ever, ever give up.
"Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do."
- Apple Inc.