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I ran across this quote today -- part of an early Apple Computer advertising campaign, specifically a television commercial in 1997. It is reportedly a collaboration between Ken Segall and Rob Siltanen, with input and ultimate approval by then-Apple CEO Steve Jobs. Being a longtime copywriter myself for my corporate clients, I recognize and admire it not only as a thing of beauty and an iconic mantra for innovators and entrepreneurs, but also as an inspiring message for anybody fighting seemingly insurmountable odds.
"Here’s
to the crazy ones. The misfits. The rebels. The troublemakers. The
round pegs in the square holes. The ones who see things differently.
They’re not fond of rules. And they have no respect for the status
quo. You can quote them, disagree with them, glorify or vilify them.
About the only thing you can’t do is ignore them. Because they
change things. They push the human race forward. While some may see
them as the crazy ones, we see genius. Because the people who are
crazy enough to think they can change the world, are the ones who do."
- Apple Inc.